Posts by Herman

Everyone talks about CAC. Everyone talks about ROAS. But nobody is talking about the one metric that actually matters if you’re serious about monetizing intent. We call it ROAC — Return on Add-to-Cart. It’s the missing link in your funnel. And once you see it, you can’t unsee it. What Is ROAC? ROAC tells you…

Skismi is built for one purpose: maximizing revenue at scale. If your store processes thousands of carts each month, you cannot afford to leave recovery to chance, generic templates, or legacy systems. Skismi is the performance-based recovery and reactivation platform engineered specifically for premium and high-volume DTC brands that demand results, not excuses. Everything Else…

The 2024 State of Messaging report by Customer.io confirms what we’ve been building toward at Skismi: The brands that succeed today are not just sending messages. They are creating intelligent, high-impact customer experiences from the first touchpoint to the final conversion. Skismi was designed specifically to meet the trends identified in this report. For luxury…

IntroductionLuxury direct-to-consumer (DTC) brands face a silent revenue killer: 81-88% of shoppers abandon carts, leaving $35-44 billion on the table annually. Traditional cart recovery tools like Klaviyo and Attentive, designed for mass-market retailers, rely on discounts and urgency tactics that erode the exclusivity and prestige defining luxury commerce. This article introduces Luxury Conversion Engineering (LCE),…

The Death of Alternatives in High-End E-commerce Recovery A Strategic Analysis of Market Realities and Competitive Challenges Executive Summary The luxury direct-to-consumer (DTC) market faces a critical challenge: existing e-commerce recovery solutions often undermine brand equity while failing to address the nuanced customer relationships that define luxury commerce. After analyzing available alternatives, Skismi emerges as…

Moving Beyond Mass-Market Cart Recovery to Relationship-Driven Customer Engagement A Strategic Framework for High-Value Direct-to-Consumer Brands Executive Summary Traditional e-commerce automation tools—including standard cart recovery systems—are fundamentally incompatible with luxury brand values and customer expectations. While mass-market platforms excel at driving volume through discount-heavy SMS blasts and aggressive retargeting, they systematically undermine the prestige, exclusivity,…

Imagine a customer spending $500 on your luxury DTC brand’s latest handbag, only to receive a generic thank-you email—or worse, nothing at all. Now picture them getting a personalized text an hour later from their dedicated concierge, thanking them by name, referencing their purchase, and offering tailored recommendations for complementary items they viewed. That’s the…

Cart abandonment and dormant leads are the silent revenue killers for luxury e-commerce brands. With 60–80% of shoppers abandoning their carts and countless leads fading into obscurity, traditional solutions often fall short. Enter Skismi, a premium AI-driven platform built for Shopify stores to recover lost sales and re-engage leads with unmatched sophistication. Based in Saint…