The 2024 State of Messaging report by Customer.io confirms what we’ve been building toward at Skismi:

The brands that succeed today are not just sending messages. They are creating intelligent, high-impact customer experiences from the first touchpoint to the final conversion.

Skismi was designed specifically to meet the trends identified in this report. For luxury and high-volume e-commerce brands, the findings validate every decision we’ve made, from AI-first personalization to performance-based pricing. Below is a breakdown of the report’s key insights and how Skismi directly addresses each one.

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Multi-Channel Is Not Just Better, It’s Dominant

“Multi-channel campaigns deliver 3 to 9 times higher conversions than single-channel ones.”

This is not theoretical. Brands that rely on only one channel are losing conversions every day. The best-performing campaigns coordinate messaging across SMS, push, and email, with SMS playing a critical role in all of the top combinations.

Skismi is built with multi-channel in its DNA. We don’t add SMS as an afterthought. We pair it with email in a fully orchestrated strategy that begins before checkout using our two-stage opt-in system. Our AI manages the timing, tone, and targeting across both channels to maximize engagement.

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SMS Is the Channel Everyone’s Catching Up To

“SMS volume increased 90 percent year over year. It is part of the highest-converting campaign types.”

Skismi puts SMS at the core of the recovery process. Most platforms treat SMS as a backup to email. We treat it as the primary channel for re-engagement, especially for high-intent leads. Our AI crafts refined, brand-aligned SMS messages that drive urgency while preserving your luxury tone. With open rates approaching 98 percent, this is the most valuable channel in your funnel.

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Personalization Based on Behavior Outperforms Everything Else

“Behavior-triggered personalization delivers the highest ROI. Brands using custom objects saw 35 percent higher conversions.”

Skismi doesn’t personalize based on templates. It learns from your product catalog, your brand voice, and customer behavior. It generates messages that are contextually relevant, emotionally intelligent, and optimized for conversion.

If a customer leaves a $4,000 timepiece in their cart, Skismi will craft a message that reflects the value and exclusivity of that decision. If they browse a $100 skincare bundle, the tone shifts accordingly. This level of nuance is impossible with static flows or simple conditional logic.

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The Era of Outcome-Based Messaging Is Here

“Over 75 percent of brands reported improved conversion rates through messaging optimization.”

Skismi was built for this exact moment. Our pricing model is performance-based. We only get paid when we recover revenue or re-engage leads. That creates perfect alignment with your business goals. You’re not buying software. You’re getting results.

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AI Is Moving Fast, but Most Brands Still Miss the Mark

“42 percent of brands plan to expand their use of AI, but 43 percent worry about getting personalization wrong.”

Skismi eliminates this risk by going beyond generic AI tooling. Our system is trained specifically for e-commerce cart recovery and lead reactivation. It builds a knowledge base from your store and applies tone calibration so that every message sounds like it came from a concierge, not a script.

This is not AI that fills in blanks on a template. This is a dynamic system that reasons about product context, customer behavior, and timing to generate real conversations.

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Built for Scale Without the Complexity

“Brands cite automation complexity, system integration, and compliance as major blockers to messaging success.”

Skismi handles these challenges out of the box.

• Our team sets up and manages flows on your behalf.
• Our AI builds its understanding directly from your store’s data, no CDP required.
• Our TCPA compliance is built in and audited, giving you peace of mind at scale.

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Conclusion

The 2024 State of Messaging report outlines the future of customer engagement. Skismi is already delivering it.

For luxury and high-volume brands, the opportunity is clear. Traditional tools are reactive, rigid, and manual. Skismi is proactive, adaptive, and intelligent.

If you’re ready to recover more carts, re-engage dormant leads, and connect with customers the way premium brands should, the time is now.

Request your concierge demo and see what Skismi can do for your store.